Friday, January 20, 2012

Iconic Neiman Marcus discovers Artists For Humanity

While AFH has received numerous commissions from a variety of clients, the latest one to come through our sculpture studio has caused quite a buzz in our building. Recently, AFH’s 3D-Design Department was commissioned to create unique store displays for renowned fashion retailer, Neiman Marcus, and the teens were up to the task!

Thanks to a little bit of luck, and a lot of internet-search-kismet, Senior Designer for Store Development, Steve Vanlandingham, found AFH amidst a vague search for youth art groups. “I saw AFH’s ReVision tables online, and reached out by phone,” Vanlandingham told us, “AFH talked to me about the possibility of using our old catalogs (the famous Neiman Marcus, “the Book”) to cover a wood table and cube that I designed for our women’s apparel and accessories sections.” 

Design and build plans were developed by a team of AFH teen artists with mentors Nick Farnham and Jamison Sellers overseeing the plan. The team painstakingly culled and cut strips from “the Book,” placing them with a precision that transformed the wood surface into a shimmering representation of Neiman Marcus' sensibility.  Lots of experimentation with the placement of the strips by colors and design, over many weeks made for a very upbeat studio experience.

“We tried so many techniques until we figured out what works!” remarked Tri Huynh about the challenges, and straight-up fun of producing the table and cubes. “We never applied resin using a brushed process before. It was a trip, with a lot of drip!” Tri teamed with Cameron Akeredolu on the finishing elements of a 6 ft. table and two, 2 ½ foot cubes destined for a new Neiman-Marcus store, soon to open in Walnut Creek, CA. Cameron found the resin application daunting at first. “This was a new thing for us; so after we freaked a bit getting the hang of it, it was pretty cool when we discovered how to make it look sweet.”

“The whole project was fun and a new experience. My mom used to work at Neiman’s in Natick. I would have never imagined that I’d have the opportunity to make something artistic for one of their stores,” Juanita Grim said with a bright smile. “My mouth waters over the beautiful clothes whenever I’m there. But now I’ll have a whole new perspective; I’ll probably be checking out the displays as much as the merchandise!”

The AFH design team can’t wait to hear how Neiman shoppers react when they see the custom ReVision display tables. “I thought what they (NM) wanted to do was very creative,” AFH teen Dana Durfee pronounced.  “I’m happy they came to AFH to make it.”

For more amazing designs created in our sculpture studio, click here!


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